Cascade + The Daily Show
DIGITAL & SOCIAL
ROLE: CREATIVE DIRECTOR, DIRECTOR
Cascade's new campaign was encouraging customers to "do it every night" and to help spread this important and sometimes confusing message they turned to The Daily Show and resident confusion spreading expert Correspondent Michael Kosta. In this classic Daily Show set up Kosta visits the home of an unsuspecting couple who is quite enthusiastic about the fact that they "do it" every night. Kosta is shocked by their willingness to be so forthright and impressed by their...stamina, until it finally becomes clear that they are talking about running their dishwasher with Cascade everynight. Of course they are.
In addition to the very well received long form content that ran on The Daily Show's YouTube page we created a series of Snap Chat ads and other ancillary social content to support the campaign.