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I AM WHAT I MAKE UP

This custom marketing content for CoverGirl leveraged the power of Love & Hip Hop - one of the highest rated franchises in...

CoverGirl + Amara LaNegra

CoverGirl + Amara LaNegra

Anchor 1

CoverGirl + Amara LaNegra

LINEAR TV

ROLE:  CREATIVE DIRECTOR, DIRECTOR

This custom marketing content for CoverGirl leveraged the power of Love & Hip Hop - one of the highest rated franchises in cable television history - and gave viewers a look at two of their favorite stars from the show while highlighting the best of CoverGirls new line.

Featuring Amara LaNegra from Love & Hip Hop Miami and Jonathan Fernandez from Love & Hip Hop New York this best in class creative elevated the advertising possibilities for L&HH and helped usher in a new wave of major brands connecting to the series.

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