Make It Up + AwesomenessTV

DIGITAL & SOCIAL

ROLE:  CREATOR, CREATIVE DIRECTOR

Make It Up is unlike any other competition series both in its production approach and editorial structure.  Our objective was to create a groundbreaking new series format that would merge influencer tutorials with reality competition, without compromising the integrity and massive appeal of either genre.  We created a show that embraced everything that makes influencer tutorials successful.  Rather than pull our competitors out of their environment, we chose to have them complete each challenge in their regular home studio space.  This ensured the fans who already tune in to their channels for content would be getting a level of quality consistent with their expectations. 

We aimed to deliver a modern viewing experience that fit the way young people engage with content today - on-demand across multiple platforms and the results speak for themselves.  With millions of views on AwesomenessTV and millions more engagements across social the show reached its intended audience and had them coming back for more.  

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Among other honors the video won a Shorty Award for Best YouTube Partnership.

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