Pepsi | The Sound Drop
LINEAR, DIGITAL, & SOCIAL
ROLE: CREATIVE DIRECTOR, DIRECTOR
Pepsi was developing a new music platform to feature up and coming artists and came to us to bring the series to life. Each installment of the series featured a new artist with a hit song fresh from the billboard charts and paired them with a social influencer who would reimagine the hit song in the style of our artist's musical influences. The series featured major label talent and Grammy winning artists like Khalid, Alessia Cara, Lukas Graham, Tinashe, Jidenna and MAX.
The award winning series garnered millions of views on Pepsi’s YouTube channel and featured linear spots that aired during the MTV VMAs.
Among other honors the program won at ProMAX the premiere celebration of entertainment marketing.
Press: Billboard Article