Vote For Your Life + Ad Council

LINEAR TV, SOCIAL, DIGITAL

Leading up to the pivotal 2020 election during the height of the COVID Pandemic this campaign was developed by the MTV Entertainment Group in partnership with the Ad Council to encourage young voters to participate in their democracy.  When we got involved a series of awareness spots had already been created, but there was a need for longer content that helped give clear instruction about how people could participate in voting all while staying aligned with the overall campaign message and tone.  We created a series of videos for linear, digital and social that helped share this important information.   

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