P&G + RuPaul's Drag Race
ROLE: CREATIVE DIRECTOR, DIRECTOR
When P&G was looking to be a part of the Emmy Award winning, cultural phenomenon RuPaul's Drag Race we needed to find a way to give them a program that worked for a variety of their products while connecting them in an authentic way to the show and our fans. With their sponsorship of Miss Congeniality we were able to build a series of linear spots that took viewers on a season long journey, culminating with an in-show integration during the announcement of the new Miss Congeniality.
The first installment took fan favorite Queens to Monet X Change's Finishing School for Non-Congenial Girls where they learned all the most important lessons including how to keep their teeth sparkling white with Crest White Strips. The next time around we were out on the farm with Nina West who was getting back to her natural self with Pantent all-natural shampoo and conditioner.
Press: Out.com - Pantene