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SPORT THE

UNEXPECTED

Reebok was making a push to bring their Club C back to the spotlight and needed a way to show how the classic shoe had been a...

 

Reebok + Tokyo Vanity

LINEAR TV

ROLE:  CREATIVE DIRECTOR

Reebok was making a push to bring their Club C back to the spotlight and needed a way to show how the classic shoe has been a staple of streetwear since it's arrival in the 1980's.  We brought in rapper Tokyo Vanity, the up and coming star of VH1's infamous Love & Hip Hop franchise, to take viewers on a visual rewind and show how Reebok has has been a constant force in the ever evolving hip hop landscape.  This was a best in class example of how Reebok's Sport the Unexpected campaign came to life.     

Love & Hip Hop Atlanta is the highest rated installment of the Love & Hip Hop franchise, which is one of the highest rated franchises in cable television history.  

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