When JetBlue decided to rename an airplane after one of RuPaul's famous catch phrases - they needed a campaign that brought this pride filled occasion to life.  We created a "safety" video where Drag Race royalty Bob the Drag Queen and Trixie Mattel gave Jet Blue passengers and fans around the world a taste of what travel would look like if Drag Queens were in charge.  

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The video reached millions of fans across social, and played on the seat backs of JetBlue flights along side a documentary that highlighted the making of the video and legacy episodes of the Emmy Award winning show.  There was also an experiential element with a Terminal take over at JFK Airport. The entire integration supported Drag Race's (succesful) Emmy campaign, promoted the upcoming season and elevated JetBlue's brand with Drag Race fans everywhere.

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Among other honors the video won a Webby Award and was given the Alliance Award at Adweek's Constellation Awards.

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Press:   Adweek Article    |    Business Wire Article