McDonalds + In Common
LINEAR, DIGITAL & SOCIAL
ROLE: CREATIVE DIRECTOR
McDonald's believes that we have more in common than we think - and came to us to help share that message with the world. We created four films that ran across MTV, VH1, BET, and Comedy Central - each film told the story of two people who at first seemed completely different from each other, but turned out to have more in common than we could have ever expected.
This best in class campaign performed 78% better then all other ad units, saw 47.5 million impressions across social, had 53% more engagement than the industry benchmark and garnered millions of views on McDonald's YouTube page.