When Fritos were debuting their first TV Commercial in 20 years they wanted to create momentum by aligning with ratings juggernaut, cultural phenomenon and hit TV show - Yellowstone.  In a cross platform program that included linear TV spots, social content and a long form performance on YouTube we worked with Country Music star Lainey Wilson, who has appeared on Yellowstone and whose music is featured on the soundtrack.  

​

This special down for everything performance was filmed in Nashville, TN and aired in a limited commercial break during the final episode of Yellowstone Season 4.